The all-new 2026 Subaru BAJA Pickup marks a bold return of an icon, seamlessly blending rugged capability with modern comfort. Designed for those who crave both adventure and practicality, it brings back the spirit of versatility that made the original BAJA a cult favorite.

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Modern Design Meets Classic Character
Subaru has carefully reimagined the BAJA with a sleek, aerodynamic body and a robust stance. Its unique open-bed design provides the flexibility of a pickup while maintaining the comfort and maneuverability of a crossover. The cabin offers soft-touch materials, advanced ergonomics, and generous space for passengers and gear.

Power and Performance
Equipped with Subaru’s renowned Symmetrical All-Wheel Drive and a turbocharged BOXER engine, the 2026 BAJA delivers confident traction across all terrains. Drivers can expect a smooth yet powerful performance, ideal for mountain trails, beach drives, or daily commutes.

Technology and Safety
The BAJA features Subaru’s latest EyeSight® Driver Assist Technology, a large touchscreen infotainment system with wireless Apple CarPlay® and Android Auto™, and multiple drive modes for optimized control. These systems ensure that adventure never comes at the cost of safety or convenience.

Conclusion
With its adventurous spirit, refined comfort, and Subaru’s legendary reliability, the 2026 BAJA Pickup redefines what it means to own a lifestyle vehicle. It’s not just a truck—it’s an invitation to explore life without limits.